Coffee Meets Bagel: Interview Design Exercise
Design exercise Addressing lack of information on Likes Me grid view
Design challenge
“Likes You” is a Coffee Meets Bagel premium feature that allows users to see in one place everyone who has already liked their profile. Its current execution is a single grid of photo tiles which link to a user's profile when tapped. Some users say it is hard to tell from the grid view whether tapping on a user’s profile tile will be worthwhile. For the purposes of this visual design exercise, I focused exclusively on the grid view to improve the both the information displayed and the UI.
Define
About 50% of all relationships now start online. As algorithmic dating continues to change the way people meet, redesigning “grid view” is an opportunity to:
1. Extend the CMB mission to spark meaningful connections and give everyone a chance at love
2. Drive more users to sign up for premium by making match finding quicker, easier and more engaging
More than other dating apps, Coffee Meets Bagel users are motivated by finding partnership. In fact, 86% of CMB users say they want to find a long term relationship. For this reason, CMB users want as much information as possible to feel confident about potential matches before even going on a first date.
Assumptions
To help guide ideation, I considered the following assumptions based on user feedback and research.
I believe premium users want basic information on grid view profile tiles (name, age, location, job title, per user interviews)
I believe users want to know who is most compatible and why (basic preferences exposed)
I believe users want to see which profiles sent an intro message as a signal around level of interest in them
I believe users want to know which profiles are looking for the same type of relationship as them based on preference criteria
